in my experience typical high-tech R&D department workplace culture is one of nerds who are technically extremely competent, but communication issues are very common and people tend to be passive-aggressive. one-upsmanship abounds. the culture expects long hours for no overtime, the "i'm here for a paycheck" attitude is frowned upon, and the work is not anywhere as cool as corporate propaganda makes it out to be.
i may be jaded but i don't see how some higher-up preaching about "aligning interests" and "being passionate" is actually affecting any real day-to-day issues.
a more honest article might be about hiring people who are similar to existing employees, in terms of personality and priorities. maybe you only want to hire people who like to work 24/7, or maybe people who want to "change the world" through gluing together webservice APIs, or maybe you just want warm bodies to fill chairs.* but i guess there's no patting yourself on the back there and it doesn't sound as cool as screening for "culture-fit".
* not a comment on wealthfront. I don't know what they do or how they operate. just a general observation.