This may sound controversial, but I wish people who make these self-serving recruiting posts would provide examples other than extremely large, established, or well-funded companies. How about the small 3-person outfit developing a produce/service paid for by hours and hours of grueling consulting work?

As a startup founder that wasn't funded by top tier venture capitalists (just customers) I have an extremely difficult time swallowing this narrative that anything I do has any direct mapping to Zappo's, Netflix, Netscape, Google, or (lol) Disney.

My day to day is concerned about finding customers, getting paid, managing expenditures, creating value (also known as doing real work), not worrying about how to define some sort of 'culture'. My culture is finding customers and getting paid. It's a culture of hustling for sales and doing professionally acceptable levels of work under enormous time and resource constraints with clients that don't really care that I'm trying to develop product.

Wealthfront raised $10.5M from investors including Marc Andreessen.