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The article mentions that the app has thousands of books 'scanned from physical copies'...while reading books to our kid I've been struck by how many are printed in China so I wonder if getting access to the digital assets used in the printing process would be easier than scanning the produced books?

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Hello! Author here. The company in question does not have connections with the publishing industry. It is basically a 1-1 tutoring platform gone rogue.

ah ok - quite a lot of effort must have gone into copying these books then I guess!

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