The "tiers" are just bundle names. We could have been super dry but decided to make it more like collectable cards packs; our expectation is that most people will buy Kong since it looks cool (that's totally fine with us). Our margin on Kong is typical of other startup hardware projects; not great. We're not raking in cash from a digital token sale.
We've made a physical product, we'll sell it to cover the costs of doing so.