Off the topic : A decent suitcase, without battery, costs about 225 USD, as per their website.
In India Rupees, that about 15,000 Rs. In India, the costliest similar suitcase, from a well regarded brand, VIP is about 10,500 Rs. ( https://www.vipbags.com/product/fairway-graphite )
Are suitcases so costly to produce? Or is the cost the cumulative effect of overheads?
15,000 Rs. is the median monthly income for many jobs in India. Especially service jobs.
What is it about Away suitcases that demand such high prices?