Avast profits through sales of users’ web browsing habits
forbes.com
forbes.com
Not that anyone here needs this pointed out, but there's zero chance of this being accurate.
The details are almost a fingerprint. Know enough (maybe 2 facts?) and you can start to re-identify that 'anonymized' data.
Just knowing a rural route code, and the factoid that an embedded development board was purchased there, and you have identified Me.
To really anonymize data, you cant publish any correlations between the stats. Which is most of the value of the stats.
I spoke to a colleague about it and he asked my why I didn't just use windows defender. I said that it was not good enough and he asked why. These were the days before most people started using it. His argument was that Windows Defender was not advertised at all, nobody paid an army of bloggers to defend it an big it up but that did not make it an inferior product. Why would Microsoft make an anti-virus any less effective than a paid anti virus? I really had no decent argument against it. I guess we just feel better about something if we pay for it. Been using Defender ever since and never had a problem. At least my antivirus doesn't automatically turn off when my credit card expires and they can't bill me.
> Windows Defender was initially based on GIANT AntiSpyware, formerly developed by GIANT Company Software, Inc. The company's acquisition was announced by Microsoft on December 16, 2004.
https://en.wikipedia.org/wiki/Windows_Defender#History
I've been using it exclusively for a decade.
How would this technically work? I can see this only if you manually created rules for a website like Facebook. How could it know, besides some crude heuristics, that the url:
example.com/user-profiles/bick-nowstrom?u_idx=556677
contained my name and user id?And as to anonymization on the server side, I haven't seen any evidence that it exists and so far statements by insiders seem to confirm that there is none. The privacy policy merely promises pseudonymization meaning that Avast can keep the data as it is. Technically speaking, user's name isn't sent and their user identifier is a pseudonym, so it already satisfies the requirements.
If you think expressing outrage is the most productive thing to do here, we may disagree.
I think that there's a difference between prediction and reaction. I agree that, before the fact, saying "it's not free; you're the product" may be productive. However, after the fact, saying "what did you expect? It was free and you're the product" only implicitly normalises the behaviour, compared to "that was predictable, but nonetheless is not OK."
(You didn't quite say either of these, but I read your response as being more of the "what did you expect?" form. Of course, I might have been wrong!)