This article is a great example of how a series of small decisions can mean the difference between wild success and modest success (or even failure)
I miss personal, open stories like this where one reflects on a business decision and learns from it—out in the open. It's also contextual and actionable. Bravo on this piece. Thoughtful, transparent, and helpful to other business owners.
Love seeing this kind of detailed breakdown of how things went in the real world