I actually find this practice really annoying. If I'm on contract cutting together some hack's godawful kung fu action film, the last thing I want to hear is the fiction he tells himself to get to sleep every night. Narrative is what we give to the public when we want to trick them into thinking that buying low-quality shoes will end world poverty. It has no place inside the company. Maybe it's helpful for customers to believe in the fantasy version of your company, but inside, you want people who know what is really going on, and are willing to participate without the use of such tricks.