what's wrong with automator exactly? i've been wanting to get into it on my new mac but i'm not entirely sure what i will use it for yet.
Apple Events are quite powerful and let you add a lot of functionality.
Personally, I like to write and test Applescripts in the Script Editor, and then throw them into Automator when I'm finished so I can save them as "Services", which means they'll appear in the right click menu of whatever app(s) I choose. But that's entirely optional.