Unicorn, e-scooter startup from co-creator of Tile, shuts down with no refunds

They went from product announcement to shutdown in 6 months. That seems like really bad planning.

It's like a real Kickstarter

It wasn't a unicorn when there are a dozen or two companies doing it. They were a normal business that tried and got beat by the competition.

Note the brand was named Unicorn - the article isn't calling the startup a unicorn.