I just don't know how to scare society enough. Maybe use this techs explicitly against specific demographics. Abuse it against democrats and republicans. Track and publish analysis of every trump supporter, bernie sanders supporter,minorities, I don't know just hit everyones sensitive sweet spots to show them "we can do this legally!!" Because the people that will profit from this will certainly not make their practice public enough to be visible by lawmakers and society at large.
The tech is moving magnitudes faster than the law.
Essentially use it against them in a very hostile way to force them to take this seriously.