• you get a grant of BAT to pay content creators on the web, YouTube, Twitter, etc. when you sign up
• Brave can (optionally) automatically allocates BAT to the content creators you visit the most based on the amount of time you spend on their sites
• you can opt-in if you wish to see ads related to things you're interested in and get paid in BAT
• for BAT you earn, you have the option to pay content creators or cashout to fiat (dollars, euros, yen, etc.)
Right now, Uphold is the gateway between earnings in BAT and fiat, but they're also working on integrating with Coinbase as well: https://www.reddit.com/r/BATProject/comments/cqjv7a/native_c...