One thing is sure. This episode makes Microsoft look like a cheater, but also Google like a child. I rather Google spend more time on combating search spam and content farms than this concerted "caught-in-the-act" ambush. Instead, Google likes to cheapen themselves with endless argument with everyone (how supporting WebM and Flash is open, how the iPhone world is "draconian", etc).

Just call it "imitation is the most sincere form of flattery" and be done with it, would you, Google? Spend your time improving UI, defend your cash cow against spam, focus on making Android better, be more coherent in your social/location strategies, lead the industry in privacy (not just talk of privacy). All of these will benefit users more.