The Video-First Future of Ecommerce

This article is extremely cringe inducing. I absolutely hate apps like TikTok and Instagram, Snapchat - take your pick. It feels like all of the most sugar-coated and decadent aspects of pure consumerism have been wrapped up and distilled into a toxic stew, delivered by IV drip right into the patient because we're all ADHD due to... the screens.

So, let me see if I get this right - the future is I have to watch hours of influencers before I inform my purchases? Weird, I mean I kind of like some light forms of entertainment, but the thought that all my purchasing and spending habits will be mediated by fake, passive forms of ad-based information delivery all by the most noxious personalities on the Web gives me the chills.

Thanks but I'll pass. Appreciate the heads up that this is what the SV thought leadership is up to though!