I'm sorry, but that's probably the least enjoyable experience that I've had on a website in recent times. It uses tons of fonts, few of which are actually readable. It doesn't degrade gracefully when JavaScript is disabled. It doesn't perform so great under Firefox 3.6. Overall, it's just unintuitive and confusing. It's an interesting concept but I'm not so sure the end justifies the means.
This hurts my eyes, plus it took me 10 seconds to understand why the window was zooming when I was scrolling down.