Amazon's stock has fluctuated with political focus on the company. It dropped for a whole month this year I believe -- I don't have the figures on hand. You are right that many Americans have a greedy consumer mindset, but also many Americans don't feel like they have a choice. With 70% of Americans living paycheck to paycheck, that doesn't leave room for wallet activism. While what you are saying is principled, I think the full circumstances of the economy and consumer conditions prevent them from expressing their sentiment in the market as you suggest.