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Comment by bumblebee4 | Hacker News Reader

Looking at your own brand homepage, my impression is that it is too technical. I had expected to see many instagram-like pictures of people who demonstrate that they have managed to dress better by using your product. Isn't your value proposition that people can dress better?

Maybe I have overlooked it but I think you have the perfect software to run an online shop. Pay influencers to use your product and viewers who like the results will want to buy clothes from you. The profit margins of the sold products should be higher than anything that can be made from selling an app.

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Thanks bumblebee4 - fashiontasteapi.com is a the b2b side of the company and the value prop is that we can help retailers automatically classify clothes and understand/classify people. It is for technical and business people, not the end consumer. This is a line of business we were just starting, and hopefully will continue.

The consumer website is chicisimo.com :)

Have you ever thought of targeting by size?

As a tall person dressing and fashion in general SUCK! Online has made it easier but selection is still limited and cost is outrageous.

In our case, size is a property in the ontology.

For some players (second hand for example) size is the number one "personalization" requirement. Imagine you see a feed of products, and none of it is your size...

That is a very sought-after feature and yet not mentioned in any of your pages. Patagonia made waves a couple years ago with software to find matching sizes alone.

Actually I have looked at chicisimo.com. The page is full of tag clouds. If I am looking for clothes, why should I install the app?

I don't know your market well, so this is not deep advice. I just think that people who care about their look don't want to deal with words. They want to 'see' why your app helps them to look better.

To convince me, show me before and after pics. I don't care how you label stuff, I just want to see nice clothes that look good on me.

I have to second this. The Chicisimo (how do you even say this by the way) site should be the b2b one. Way too technical and verbose for consumers, yet completely misses the visual aspect of showcasing what it actually can do with clothes & people.

Did you edit the site to make it more attractive to prospective buyers? I can’t see how “Omnichannel Personalization Platform for Fashion Retail” being the first block of content on that page is going to help convince users to install the app. Both “outfit ideas” and “outfit of the day” buttons are broken, and they look disabled with the faded color. The text sells the technology and not consumer benefit. Why are the outfits of the day not shown here, with user profiles to give a sense of reality to it?

Someone already mentioned elsewhere, but I’m curious about two opportunities not mentioned in the post: building an online community based on the app, which could be a strong sales lead generator, or operating your own e-commerce platform to profit directly from the tech you created.

Like machismo i assume

FYI, I get an error when I click on "Outfit Ideas":

undefined method `split' for nil:NilClass

thanks rurp - fixed.

Hot take: You need a woman to design this website. None of it screams fashion. When I think fashion, I think instagram influencer not "Omnichannel Personalization."

Your killer app could be a simple FB quiz. People give you their FB/insta and you spit out what looks that they'd think are wicked sick. Ideally culled from Instagram.

This web page sounds like nerds talking about fashion rather than fashionistas. I'm fairly sure that the Kardashians can't spell ontology.

Edit: Also why isn't this app hooking into the hauling subculture? This would totes perfect for folks and YTers planning hauls.

That’s... definitely sexist

It’s also right. Just replace woman with something appropriate.

I'm even a nerd who consulted a dictionary regarding "ontology", and I can't figure out what they're talking about.

I would say they need someone with real marketing experience. Someone who can define a target market and write for that person.

I could be the target market here. I have a desire to look good for work and casual situations but absolutely no fashion sense. I hang out on HN. ML powered fashion sounds great! But then I go on their website and it looks like it's for 13 year olds who can read at a college professor level.

Yup! I'm their target audience too, and they lost me at the headline.

It may be popular to hate on the Kardashians, but this kind of personal attack is really in poor taste.

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