That's a pretty self serving statement (from Gregg Blatt.) On the one hand, it doesn't look good for the future of OKCupid in its current state (I've never used it, but I love the data they publish and the general look/feel.) On the other hand, I guess it opens up some amount of opportunity for a decent ad-supported player in the online dating space if OKCupid goes the way of Match.com.