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Is it your belief that the messages in question are genuine?

Are you aware of any process by which new users are sent automated messages from accounts, valid or not?

They might be paying commission to users that get other users to pay for membership. That would generate very bot-like behavior even if the users are "real".

Bullshit.

http://tctechcrunch.files.wordpress.com/2011/02/woome.png

Yeah, that's a "real" dater.

that's not a message from a user.

It however looks like a user and people will think it's a user. So it's a fake user.

http://news.ycombinator.com/item?id=2170185