Match.com is a disappointment, but, yep they do deserve the payout.
I signed up for OKCupid when it launched to have a play - people are more and more using it as a light hearted social network for chatting to random people. I use it quite a lot when bored and fancy chatting to someone new. I did also meet my current gf via them, but that was unintentional; when the actual point of the site is secondary to your use of it I think that is a runaway success...
[1] pun only slightly intended ;)
[2] sorry... :P