Plant-based burgers are “ultra-processed” like dog food, meat-backed ads say

It's a FUD marketing campaign by the meat industry because of declining sales.

Are they ultra-processed like dog food (as the meat industry ads say) or are they ultra-processed like sausages (as the meat industry ads don't say)?

Dogs can live off of nothing but dog food and water without their kidneys giving out and without getting obese. Imagine what would happen if we only fed them water and sausages.

Does anyone actually believe that a burger or sausage substitute is replacement health food? Could it be that Beyond Meat et al simply replace burgers and sausages?

These ads are propaganda at its best.