I see a proliferation of AWS services, yes, but many seem to be replicating things that GCP has had since the start, in multiple different formats without clear direction. Bigquery covers most of the use cases of Redshift, Kineseis, Athena, EMR, and others. It is at once decoupled from and well integrated with their object storage, allowing reads and writes with clear translation when necessary. I find myself reaching for Bigquery like semantics all the time and having to cobble two or more AWS tools to get similar. I see the same pattern repeated constantly - If I click "ECS" in the Amazon Console, it wants to sell me ECS, ECR, Fargate, and EKS - All of which overlap in non-obvious ways.
Disclaimer: I'm Ex-google, and was a poweruser of dremel