Sure, and most do, across genders.
> If that’s their way of enjoying things, then what’s so bad about it?
Every act tends to have social/economic implications that affect how others participate, even if unintentional. Walk into a bar now, and often eight out of the ten taps are high IBU IPAs. Fewer choices for people that aren't into the hops competition.
Some people will be rude to others who don't want to play the competitive game.
> (Why this gendered insulting is okay when it’s aimed against men, I don’t know.)
Men collectively have enough power to handle a funny critical term without risk of being marginalized.