This is absolutely backwards, as it is based upon the presumption that disabled individuals are so fragile that they cannot face any adversity or be "traumatized."
That's just reverse-discrimination, and it's just as damaging as outright discrimination.
> Companies shouldn't avoid doing things just to avoid negative press.
Companies aren't going to arrange themselves along moral lines, we've seen this failure too many times to think it's a possible or even desirable goal. Negative press is a useful tool and is simply reflective of our societies attitudes and morals.
I'm perfectly fine with companies using "negative press" as a bellwether for internal policy.
> They're providing a service for the people.
...and those people _willingly_ decide if they want to use it or not.