Because, as others have said, you go where the people are, otherwise you're just howling into the void, and what's the point of doing it? If I only wrote on Medium, or for niche magazines, or newspapers, then there's a whole lot of people who would never discover interesting stuff.
So I do both, depending on when the mood takes me, or if the subject can work in a Twitter format (not everything can) or needs the full longform treatment. If it's the latter, then I stick it up on Medium.
Horses for courses and all that.
I do this mostly for fun. So tbh the alternative here was "not tell people something interesting at all" rather than "write a longform piece about the Hospitallers".
I DO have plans for the latter. Eventually. But it requires lots of research and time, and I don't have a lot of either to spare these days.
That's something I would suggest that is always worth remembering, I would gently suggest. Writing isn't a free action. It takes time and mental energy/effort. I'd love it if we lived in a world where people would magically give me money to do that, just as I suspect artists and musicians would say the same, but that doesn't happen unfortunately!
That, and atrophied attention spans can only handle bite-sized readings at a time. If this thread was in blog form it would get a fraction of the viewership.
That's 1 tweet. I fucking hate Twitter longforms, because my eyes have to keep hunting for the next part of the content...
Fortunately this website exists: https://threadreaderapp.com/thread/1151832864494903296.html
Small chunks of information that piece together into a larger whole along a narrative timeline is the go-to document method of pretty much all of tech.
The latter makes more sense as an blog post or article.
He hasn't posted on Twitter for some years now, so it's a stretch to call the format new...