F*ck minimalism: How a movement began to end

You present minimalism as being a fad that can come and go " Minimalism was cool for awhile." It is not a life style choice, it is a process in which to achieve some desired outcome.

Minimalism is a process based on economic efficiency, the science of maximization. Can I achieve the same desired outcome (or better) with the least about of effort or resources?

Minimalism can not end, and won't end. The companies and individuals that practice this process/science are the ones that get ahead.

Minimalism is not the beginning of the journey, it is the end. You have to journey through everything else to finally get to minimalism.

Basically, seems the author is tired of owning nothing after 18 months of writing a blog about it.

Minimalism began long before 2009