LaunchRock Builds Viral Launch Pages

Think Dropbox. They have all sorts of launches and viral referrals. These techniques could be provided as a service by LaunchRock.

If this is all we do then sure, but we've got a number of plans beyond just the first stage of the launch.

Subsequent product releases give a customer a reason to come back, especially if they experienced success with their initial "viral launch."

One of the things that we're looking at very seriously is integrating third party data providers such as RapLeaf to get an understanding of who is interested in you. If we can help people get a better grasp on who their product appeals to, I think that could provide tremendous value.

We're concerned about that as well. The basic game dynamic that we're employing will only go so far. The key is to enable interested parties to share with other people who will also be interested. There's a lot of ways you can do that, and we're thinking hard about them.

Rolling it out in waves. Starting with the people with the most referrals.

Really? If you are serious about your startup, you should waste hours on a Coming Soon page instead of spending them on your product? Drop the few dollars on a service like this and get it other with.

This looks like a more ambitious version of something I worked on a little bit ago. Hopefully it works out for them. I think the key is to add features that developers normally wouldn't add if they made the page themselves (nice dashboard, populating a newsletter, sharing stuff, etc). It seems like that's exactly what LaunchRock is doing.

Thanks man. Much more to come.