Exactly what I was thinking:
In an era where legitimate reporting gets called "fake news", why make that easier to do?
The damage to their reputations may cost substantially more in the long run. Doesn't take many "I clicked a NYT article and it was a scam" experiences to permanently sour someone on the outlet.
I may place less importance on “brand coherency” and more on “value to myself” than others.
Or an unfortunate case in point (irony)?