Then they dropped like flies. Vast numbers of very bright people that I knew got "pilled" in one way or another. As it goes in the poem "Howl" I saw the great minds of my generation... something something something. I personally know at least a dozen formerly smart and creative hackers, scientists, and artists who got their brains sucked out in that era.
I still don't get it. I feel like a survivor of some kind of zombie plague slowly making contact with other survivors.
It's so weird its enough to make me consider the strongest versions of the Russia / underground Reich conspiracy theories and think we were hit by some kind of scientifically designed mind control project... but Ockham's razor suggests simpler explanations unless I see evidence to the contrary.
It was most likely just an outbreak of contagious nonsense that happened to spread virulently through a certain population. I think the hooks were male insecurity (common among male nerds) and a very catchy form of pseudoprofound bullshit that felt like deep thought and profound insight.