It's not deliberate, just a bit of an ongoing challenge. We've historically been very engineering-focused while honing the system; poking our heads out into the world, we now have to describe it.
The problem, I think, is that there's a lot of inference gaps to clear in terms of how people understand computers and how they understand the internet that we simply dispose of. A lot of the project is an attempt to re-architect the entire stack to resist the flaws of the modern internet — everything we take for granted as 'the way it is,' from the annoyances all the way to the downright evil.
High level, start with the Wikipedia entry. [1] Then peek through some higher-level, overview docs. [2]