Agreed, especially since one of their core markets is non-tech savvy people. Imagine if you've never heard of MailChimp before, and ended up there via Googling "easy newsletter subscriptions".

User questions: "What does this do?", "Is it complicated?", and "How much does it cost?".

I would venture to say it would be almost and immediate bounce.

On the landing page to have to watch a video at the bottom of the page to figure out what MailChimp is...really?!