I've seen in other comments here that it's both an "Overlay OS" and a VM that you can supposedly run in the cloud or on your laptop. First, what exactly is an "overlay OS"? Am I understanding correctly that this would be running "on top of" an existing OS? Maybe something like the "Seamless mode" in virtual box? Second, how is it being virtualized?
Ultimately though, it looks cool, but I think just putting some screenshots front and center instead of abstract graphics explaining metaphors about the design would go a long way.