The job of a manger is to differentiate work from talk about work. That is why there are managers at different levels, and that is their core function.

If someone can talk their way into a promotion, that is either a sales organization, or a great sign of a failing company. Or a strategy group.

A version of this is available every day: commercial journalism is the act of promoting good writing over good thinking. Usually for the same reasons as most bad plans: ideas structured by analogy, visualization, and context free approximation.

Anyway, this is a good article, and because it is often true, one worth pushing back against.