A totally self interested article with little substance. big health insurance's biggest customers are not consumers but businesses who provide health plans to their employees
Before I left the industry I saw many dropping third party analytics and building their own solutions in need of more m&a dollars from declining membership nationally.
Information wants to be free so much that it leaks!
Given experian experiance, I would prefer the option to keep a thumbdrive with me. If I lose it? My fault. Exams can be redone. Printouts can be provided. But you can't fix a leak.
I accept all the risk. But there is no freedom to do that - leaving the thumbdrive aside, by just bringing papers that I would keep - not them.
Also with most lab work being done by quest & labcorp, I think that is pretty close to being portable for the %80 case too.
I think this is what apple health is also trying to do.