We thought back then that some form of "smart lighting" would be universal. This mostly hasn't happened, so the truth is that the opportunity is different than we had guessed. Today most "smart" replacement lamps are $20+, similar to several years ago, even though normal lamps are $1.
We do support a lot of integrations with f.lux on Windows, so people can use f.lux with their Hue/LIFX/yeelight/etc., but it is somewhere <2% of our users right now.