I work in this space, and this study is getting a lot of attention. At the end of the day, colleges don't care. They have their pell eligibility quotas, their ethnicity ratio considerations, net tuition revenue requirements, etc etc.

Their objective is to maximize their reputation - if they find students with lower SAT scores from poorer neighborhoods become more successful in their careers and donate more money/become notable figures/contribute more to academic research, that's who they will admit (given the profitability with financial aid and federal incentives).

Colleges aren't going to change anything based on this study, however it does enrage the wealthy white families and rally the poor black ones with the topic of racial/financial adversity, so it's bound to get a lot of attention.