That’s because the current mindfulness (something about that term irks me) trend originated in hippie circles. Or at least, everybody I came cross using that term was of a notable flowery persuasion. Not meditation, mind you. But mindfulness.

So it’s not surprising that some are shocked to find a core part of their identity is used as a tool to improve those parts of humanity they despise the most.

Also there is:

https://en.wikipedia.org/wiki/Bhagavad_Gita#Narrative

If this is not a traditional example, then what?