In a business environment, the relevant questions are:
1) does it break any laws? 2) is it profitable? 2b) is it consistent with the image MS wishes to project to its customers and/or regulatory overseers
One person's unfair competition is another's brilliant hack.
This is a fundamental difference between student reward-schedules and rest-of-life reward schedules.
There's no credit for effort, unless you can spin it that way in your marketing / branding.
Google has worked out their algorithms for processing the incoming data and generating an answer. Bing has apparently used Google's answer as a comparison to whether they are getting it right or not and when not, subbing in the other answer.
While in business this may not be illegal, is it still very much 'Not knowing the correct answer to the test'.