no, downloading sketchy images or hacking your virtualization software does not count.
You can, and it’s licensed to.
Since Lion:
> (iii) to install, use and run up to two (2) additional copies or instances of the Apple Software within virtual operating system environments on each Mac Computer you own or control that is already running the Apple Software.
No hassle support page on VMware site:
https://kb.vmware.com/s/article/1000131
EDIT: Amusingly on topic with gist of thread above, anger about a dev tool launched for MacOS, this fact with citations from license and support page from VMware garnered instant down votes.
And how it helps when you do it on MacOS on Mac hardware is letting you do all the things you virtualize an OS for, from a fine GUI on a decent kernel.
One of the main things I "virtualize an OS for" is to use software that requires Platform A on a system that runs Platform B. Running "legit" (authorized) virtualized MacOS does not help me do that; I am only allowed to run Platform A on Platform A.