When we start talking about giving back those territories, I'll start taking everyone's opinion on Crimea seriously.
I don't really see the issue in this case because borders are legal fictions and thus for contested borders between major factions there is no single source of truth, so the most accurate thing is indeed simply to display to Russian users the state of the map as understood by Russians and to other parties the way they see it.
Survival is an overriding value for everyone, but acting in accordance with other values can be a part of how that's achieved--ideally corporations are rewarded with profitability when they act in accordance with society's values. How best to achieve this, though, is a matter of some disagreement.
But if you’re not being literal when you ask about values beyond profit, then as an easy example: Valve. They believe in promoting PC gaming and moving it forward. I think their service (and products) represents that value fairly well, and sometimes at the expense of profit.
Still, I’m sorry to hear of that situation.