You know your brand is toxic when a generic/faceless version of your product would have been received better. Someone else here mentioned that it should have been "Instagram Portal", which I totally agree with, or maybe even better: "WhatsApp Portal". It seems like Facebook is trying to resuscitate its reputation by releasing this obviously invasive device and swearing on a stack of bibles that they won't touch the data. That's not how it works though. Once people realize you're an untrustworthy megacorp who's mining and selling data, there's nothing you can do to disprove it except get out of the data game altogether; the cat is already out of the bag.