'Artificial petrol' - alternate hydrogen based fuel

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http://www.cellaenergy.com/index.php?page=technology

http://www.dailymail.co.uk/sciencetech/article-1351341/Relief-pumps-Revolutionary-hydrogen-fuel-cost-just-90p-GALLON-run-existing-cars.html

Fellow HNers, what are your thoughts about this 'artificial petrol'?