What the hell does this even mean?
Good on Mozilla for doing this. I want privacy when I'm on the internet, without having to resort to tor-like schemes
Here is the full quote :
“We know certain companies (Firefox) take the position that there is no sufficient consumer value to justify ‘tracking’ — anonymous audience recognition — of any kind, not even for use in communicating privacy choices,” Mitchell said. “They believe no third party can be trusted. We take a different position: that trust should be established directly between consumers and the brands, and publishers they trust, and with the third parties that those brands and publishers trust.”
The problem is that most people wouldn't trust those brands in the first place if they new what shady third parties they enlist.
clarification: this doesn't answer your question about what he means, this is a critique of what he said.