Could you explain, for someone outside the AFoL community, what the downside to this acquisition is? What do people fear will change? What kind of innovation are fans looking for that Lego isn’t providing?
I’m also particularly curious what you mean about Chinese products – what have they been innovating in where Billund has been stagnant? I confess my only familiarity there has been in trying to separate knock-offs from genuine out-of-production sets on eBay.