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> including hot new drone company Skydio, offering a competitive product at a competitive price

This honestly looks like a hidden advertisement ...

> We provide our clients a three-legged stool of branding, lead generation, sponsored and native content that allows them to “get the word out” to thousands of prospective clients and partners in the Drone space, explore financing options for your drone business, or help with content, marketing, and business development services to help grow your business.

It seems you can get native content as part of advertising [1]. So, this could be an advertisement tucked in there.

[1] https://dronelife.com/advertise-with-us/

Sponsored content should still be labeled as such even in a native format.

'Native Advertising' is more sinister than simple sponsored content in my opinion, and should be outlawed. Masquerading a promotion in a journalistic format to trick readers is just plain wrong.

Isn't this actually fraud?

Yes! If they got payment from "hot new drone company Skydio" then it is in violation of FTC disclosure rules.

https://en.wikipedia.org/wiki/Turtles_all_the_way_down

By extension, it's astroturfing and sponsored content all the way down.

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