http://www.stbsuite.com/support/virtual-training-center/powe...
If you look elsewhere on the Internet, you'll find people with very old and working HDDs that have rolled over, so I suspect this bug is limited to a small number of drives.
(What that page says about not being able to reset it is... not true.)
Likewise, I'm skeptical of "neither the SSD nor the data can be recovered" --- they just want you to buy a new one.
Tangentially related, I wonder how many modern cars will stop working once the odometer rolls over.