"Where do games begin? In the anarchy of paidia, we play without rules and without limits. It is amusing, creative and chaotic, but it is also short lived, as when the natural play of a toy becomes formalised, it becomes a game." http://onlyagame.typepad.com/only_a_game/2005/12/the_anarchy...

"...games range along a continuum between two modes: ludus, 'the taste for gratuitous difficulty,' and paidia, 'the power of improvisation and joy.'" http://www.newyorker.com/reporting/2010/12/20/101220fa_fact_...

It's probably less of being valuable to society and more of finally monetizing the culture he helped create.