If the paradox of choice is actually true (as with anything in psychology, it needs further research to be sure), then this could be a major negative instead of a major positive.
1. Be unattractive.
2. Don't be attractive.
It enables a habit of bailing at the first sign of trouble.
I think the issue here isn't one of what does a person wants, but what they benefit from. Sometimes people are harmed by what they want. In many cases this is obvious (think any addictions), but in others it belabors the mind as we struggle to see how something that looks harmless and helpful is actually harmful.
I've lost the attribution, but someone said that "dating is a numbers game. The goal is to go on as many first dates as possible, to get in front of as many people as possible. At this, tinder (and associates) absolutely excel. There is no other way to reliably find a lot of single people to go on dates with."
Go online, suddenly the pool is so large that you see dozens of 9-10's and swipe right on them, suddenly the 6-7s seem less attractive so you start swiping left when in a social setting you'd probably at least talk to them, you become more picky, and you end up getting fewer matches because the wealth of choice leads to you being pickier about physical attractiveness than you'd otherwise be IRL.
Most people commit to one person eventually so you'll need to make a choice.