How Disneyland Came to Be
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The ads are integrated to the page so it doesn't look or feel like an advertisement. The code doesn't specify it as an ad.
The ads do directly advertise, they do so subtly.
The advertisement image and video are hosted on the main same domain.
All of this is to prevent browser ad blockers and our own ad blocking instincts.
For me at least, the video was inside "player_advertising_unit_365"...
Side note: that castle looks a whole bunch like Hogwarts, or more accurately Hogwarts looks a whole lot like the original idea for Sleeping Beauty Castle.
Recently Bob Iger (Disney CEO) published his autobiography..
Ride of a lifetime
https://www.amazon.com/Ride-Lifetime-Lessons-Learned-Company...
Fundamentally, it's fun escapism. You go spend a few days enjoying some of the same stuff you enjoyed as a kid. My wife enjoys going too, so it's something we can do together. For those of us with kids, it's a fun family activity. Walt Disney was explicit about making a place that was fun for both kids and adults when he conceived of the park. I'd say Disney has succeeded. I enjoyed going before having kids too, though. We don't take every vacation there by any means, but a couple times a year we go and have a blast.
Personally, as an engineer, I really enjoy the work of the imagineers. It's engineering and art combined to bring joy to people, which to me is a pretty pure expression of my own reasons for being an engineer. Incidentally, I started my career doing engineering for effects for live theater, and I also spent time at a company that at one time was a major robotics subcontractor for Disney parks. So there's a component that is admiration for people that do the things I do, but are the best in the world at it.
Beyond that, Disney(land/world) is unquestionably the highest-tier theme park in terms of quality. Everything is just top notch: customer service, theming, ride quality, immersion, cleanliness, etc. So, if the question is why Disneyland instead of Six Flags or even Universal, part of it has to be that Disney is the best in the category they're competing in.
I'm Australian but have been to Disneyland (CA) twice and Disney World (FL) once; twice with kids, once without. It's a polished experience for sure, but we spent a lot of time baffled by people in themed t-shirts, spending days there or returning year after year in place of other holiday options.
But within California, we also go to places like the Sierra Nevada mountains and the central coast of CA that we can reach in a day or less by car.
What makes you think they don’t go to those places as well?
Some people wondered why we were only there for the day rather than a full week.
A few weeks after blowing $1k on a day at Disney World, we visited the Amazeum in Bentonville, Arkansas, to the tune of about $40 and my 7yo preferred that. Amazeum and Crystal Bridges as a day out was excellent, for anyone ever in the area.
Dunno, the stuff I was actually enjoying as a kid was the dangerous stuff parents wouldn't approve.
Seems like it's more of a conception of 'what adults think a child would enjoy' rather than what children enjoy.
It’s like watching all your favourite restaurants slowly get replaced by Cinnabon outlets.
Plus, you don't have to spend most of your day waiting in line.
I've met many elitists who look down upon anything that's popular. These people miss out on many great things, from profound art to good clean fun. Disney has both.
There's been some research done into sports, for instance.
I married into the fanaticism and have been mostly converted.
My spouse essentially treats the trips like she is cosplaying being Royalty. She dresses to the nines, Everybody greets her with a smile and a friendly word and she “jet sets” to exotic locations. She takes in world class entertainment and cuisine, and has a grand ole time.
For myself, I find always leave with motivation. Figment, the imagineers, and the endless pursuit to make the magical appear real never fails to make me believe in a better tomorrow.
In short, the branding is truly a magical and motivating experience. The brand extends to the things you can do outside the parks like “the skyliner,” and even the stores in the malls.
How much is sizable? Can you give an example of a specific Disneyland fanatic? Why only American adults?