The author throws Apple under the bus pointing out a forced full screen modal message advertising Apple TV+. IMO this is an unfair comparison, because the Apple TV+ modal ad came up exactly once and never again (once per Apple TV device). Whereas YouTube is nagging and interrupting the author every day, multiple times a day.
I wish there was a YouTube alternative. I dislike their Apple TV YouTube app enough that I loathe to explore videos. Yet the content creators I watch only distribute on YouTube. I won’t pay for YouTube Premium because I know the quality of the app is still the poor same.